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Who are Xu Jiayin and Fan Bingbing?
Xu Jiayin is a Chinese billionaire and the founder of Evergrande Group, one of China's largest property developers. He is also known as Hui Ka Yan. Fan Bingbing is a Chinese actress, singer, and producer who has won numerous awards, including the Best Actress Award at the Tokyo International Film Festival.
How did they come to collaborate?
In 2016, Xu Jiayin and Fan Bingbing appeared in a series of romantic advertisements for Evergrande Group. They were featured in a series of commercials that were aired on television, online, and in cinemas across China. The ads showcased the luxurious lifestyle that Evergrande Group had to offer, and featured the two stars in a variety of romantic scenarios.
What was the reaction to the advertisements?
The advertisements quickly became a sensation in China, with many people praising the chemistry between Xu Jiayin and Fan Bingbing. Some even speculated that the two stars were dating in real life, although this was never confirmed. The ads helped to elevate the status of Evergrande Group and increased its brand awareness in China.
What happened after the advertisements were released?
Following the success of the advertisements, Xu Jiayin and Fan Bingbing continued to work together on various projects. In 2017, Evergrande Group sponsored the film \"Sky Hunter\" which starred Fan Bingbing. The same year, Xu Jiayin also donated 500 million yuan to a charity foundation that was established by Fan Bingbing.
What is the current status of Xu Jiayin and Fan Bingbing's relationship?
It is unclear what the current status of Xu Jiayin and Fan Bingbing's relationship is. Both stars have had their share of controversies in recent years. Xu Jiayin has been the subject of criticism for his extravagant lifestyle, while Fan Bingbing was embroiled in a tax evasion scandal in 2018. Regardless of their personal lives, however, their collaboration on the Evergrande Group advertisements will always be remembered as a landmark moment in Chinese advertising history.
